“Sports hospitality” is said to be prevalent in Western nations. Japan is seeing a similar upswing right now. A Rugby World Cup competition now being conducted in Japan is the first example of such a surge. People may get food and beverages before and after the games, as well as attend activities. We’ll examine how this new type of entertainment fits with Japanese hospitality, or “omotenashi.”

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<Reference>

World Business Satellite (TV News program): https://www.tv-tokyo.co.jp/mv/wbs/newsl/post_186415/

 

[Japanese translation]

According to a news program, “sports hospitality” seems to be popular in Europe and the United States. The same boom is now starting in Japan. The very first example of such a boom is the Rugby World Cup, which is being held in the book today. Food and drink are provided before and after the match, and events are also held. Will these new forms of entertainment merge with Japanese “hospitality”?

ON

<References>

World Business Satellite (WBS)